20+ Years Track Record SaaS & Global Travel Advisory: SlickTrip • Travly • Trip to Japan

Anish Kumar A.S.

Product & Experience Strategy Leader

I’ve spent 20+ years building products, experiences, and strategies at the intersection of people, technology, and business. My work spans SaaS, product strategy, UX, growth, experimentation, and digital transformation—leading teams and working with organizations to make complex business challenges simpler, build better products, and create experiences that deliver real business value.

Explore Scale & Impact View My Career Journey Map
⚡ Co-Founder & CSPO — proqX
🧭 Product & CRO Consultant
Anish Kumar A.S. — Product & Experience Strategy Leader
Available for Executive Advisory & Leadership
Greater Noida, India • Global Scope
Professional Architecture

The Intersection: Product × Experience × Strategy

High-performance organizations cannot operate in silos. Anish combines business viability, technical feasibility, and human desirability into one cohesive execution engine.

Product Leadership

Defining 2-year strategic roadmaps, scalable SaaS modularity (plug-and-play), feature prioritization frameworks, and commercial monetization across multi-sided marketplaces.

Product Roadmaps Enterprise SaaS Modular Workflows P&L Alignment

User Experience

Architecting omnichannel design systems, deep customer journey mapping, behavioral research, and enterprise-wide WCAG A & AA accessibility compliance across web and mobile.

Design Systems WCAG A & AA Customer Journey Usability Research

Strategy & Growth

Powering data-informed growth, relentless A/B experimentation cultures, conversion rate optimization (CRO), and frictionless booking funnel acceleration.

1200+ A/B Tests CRO Strategy Funnel Optimization In-House Tools
Omnichannel Scope
Desktop, mWeb, iOS & Android Apps
Continuous Experimentation
Hypothesis-driven iterative testing
Universal Accessibility
Enterprise WCAG A & AA standards
Delivery Velocity
90% delivery efficiency via Agile/Scrum
Measurable Results

Scale & Impact: Evidence Before Detail

Verified metrics and tangible commercial outcomes delivered across global travel platforms and enterprise SaaS ventures.

0
Years Executive Leadership
Two decades spearheading digital transformation, product strategy, and UX maturity across high-traffic platforms.
CAREER MASTERY
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Professionals Led
Directed cross-functional UX, product, creative, and development teams spanning 12+ departments.
ORGANIZATIONAL SCALE
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A/B Tests Run
Over 1,200+ experiments run across flight, hotel, and car reservation funnels with data rigor.
EXPERIMENTATION
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Annual Cost Savings
Delivered proprietary in-house experimentation platform replacing costly external vendor tooling.
INNOVATION & ROI
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Conversion Funnel Lift
Systematic UX optimization and checkout friction reduction driving high-intent booking lifts.
COMMERCIAL GROWTH
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Drop-off Reduction
Eliminated critical bottlenecks across search result filters, passenger details, and payment steps.
RETENTION OPTIMIZATION
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App Installs Increase
Engagement-led mobile app adoption strategies and smart post-booking download campaigns.
MOBILE ECOSYSTEM
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Daily Active Users
High-availability digital experiences supporting 22,000+ daily booking travelers across North America.
HIGH-TRAFFIC SCALE
Leadership in Action

Building a Culture of Rigor, Accessibility & Mentorship

At Fareportal, Anish didn't just build designs; he instituted the company-wide experimentation and accessibility practice from the ground up. By embedding design guidelines, Dev hand-off frameworks, and 90-day onboarding programs, product delivery efficiency surged by 90%.

100+
Professionals actively mentored throughout career
200+
Employees supported through hiring & onboarding
90%
Improvement in product delivery efficiency
4.7x
Ancillary attach-rate growth YoY (0.6% → 2.8%)
Professional Evolution

Career Journey: From UX to Executive Leadership

An evolutionary path spanning specialized usability analysis, global travel marketplace design, enterprise organizational leadership, and venture-backed SaaS entrepreneurship.

Career Evolution Progression
🖱️ Drag with mouse or use scroll wheel
UX Research → Experience Design → Growth & CRO → Experimentation → Accessibility → Product Management → Org Leadership → Strategic Travel & CRO Advisory → SaaS Entrepreneurship
● Active Strategic Advisory

Product, UX & CRO Consultant

USA / Global Scope • Travel Discovery, Booking & Conversion Optimization
June 01, 2026 — Present

Partnered with emerging and high-growth travel businesses including SlickTrip, Travly, and Trip to Japan to diagnose experience and conversion challenges across the entire customer journey. Combined qualitative UX research, quantitative CRO analysis, product strategy, behavioral insights, and experimentation to identify friction, uncover revenue opportunities, define new product capabilities, and translate findings into actionable roadmaps and A/B testing programs.

✈️ SlickTrip — Experience & CRO Assessment

  • Led comprehensive UX, CRO, product, and strategic experience assessment across travel discovery, search, listing, booking, and conversion journeys.
  • Evaluated information architecture, search & filtering, hotel discovery, content hierarchy, trust signals, and booking flows to reduce cognitive load and improve conversion.
  • Translated findings into prioritized product recommendations, new feature opportunities, and a structured A/B testing roadmap connecting UX to measurable business outcomes.

🏨 Travly — Hotel Booking Journey & Decision Support

  • Conducted holistic UX and CRO audit of Travly's hotel booking experience, assessing end-to-end customer journey from search and discovery through property evaluation and booking.
  • Identified critical opportunities across search results, hotel differentiation, room & rate presentation, map usage, availability gaps, app-install interruptions, trust, and decision-making signals.
  • Developed prioritized UX improvements and CRO experiments, including alternative inventory discovery, multi-room/property booking concepts, improved "Why This Hotel?" decision support, and experimentation to strengthen engagement.

🗾 Trip to Japan — Itinerary Workspace & Monetization

  • Provided UX, CRO, product, and experience strategy consulting, evaluating the journey from destination discovery and trip planning to itinerary building and booking.
  • Identified opportunities around information architecture, trip customization, content discoverability, pricing and payment clarity, trust, and the transition from inspiration to transaction.
  • Engineered high-impact UX/CRO product concepts and A/B testing opportunities, including a modular trip builder, unified Trip Workspace, clearer Pay Now vs. Reserve & Pay Later choices, and friction reduction.
3 Strategic Client Engagements SlickTrip Discovery & Search Assessment Travly Hotel Booking Audit Trip to Japan Modular Workspace CRO Experimentation Roadmaps
● Current Venture

proqX Innovations Pvt. Ltd.

Co-Founder & Chief Strategy and Product Officer
New Delhi / NCR, India • Enterprise SaaS & Procurement Tech
October 07, 2025 — Present

Leading product strategy, experience transformation, and digital innovation at proqX, building modular enterprise platforms and client-facing digital solutions across procurement, websites, CMS, and CRM. Spearheading zero-to-one product structure, platform experiences, customer solutions, and adoption across a growing portfolio of enterprise products.

🚀 Modular SaaS Architecture

  • Defined end-to-end product strategy, 2-year roadmap, and UX architecture for 6 enterprise modules.
  • Engineered plug-and-play model for rapid deployment across mid-market & enterprise customers.
  • Architected Human Resource Management, Library Management, Procurement Management, and Mess Management suites.

👥 Cross-Functional Scale

  • Directing cross-functional team of 16+ professionals across Product, UX, Engineering, QA, and Ops.
  • Established standardized design guidelines, design tokens, and developer hand-off protocols.
  • Implemented agile cadences and customer co-creation sessions for rapid validation cycles.

💼 Enterprise Client Collaboration

  • Partnered with 10+ enterprise clients to define scalable workflows and integration requirements.
  • Aligned product capabilities directly with enterprise procurement compliance and governance rules.
  • Structured commercial roadmap around customer retention and ARR expansion milestones.

Selected Client Solutions

Aerobe Website + CMS
KL University Mess Management
Bootes Procurement Platform
Neverowned E-commerce Promotions
AIC Website + CRM
ONOG Website + CMS
Websites • CMS • CRM • Procurement • Management Systems • + More in Pipeline
6 Enterprise Modules 16+ Team Members Directed 10+ Enterprise Clients 2-Year Strategic Roadmap Plug & Play Product Model

Fareportal India Pvt. Ltd.

Sr. Director Product Design
Gurugram, India / New York, USA • Global Travel Platforms (CheapOair & OneTravel)
September 09, 2005 - October 03, 2025 (20 Years)

Over two decades shaping enterprise-scale travel experiences across Fareportal, CheapOair, and OneTravel—leading UX, product design, experimentation, accessibility, and growth across Flights, Hotels, Cars, Vacations, and Ancillaries for millions of travelers across the US and Canada. Also consulted with WheelsUp on B2B experience strategy and design.

🏛️ Executive & Org Leadership

  • Built and led a high-performing department of 35+ UX, product, creative, and app specialists.
  • Directed cross-functional collaboration across 12+ departments and 20+ executive stakeholders.
  • Spearheaded 10+ concurrent strategic product initiatives and operational programs.
  • Mentored 100+ professionals and supported hiring and onboarding for 200+ employees.

🎯 Product, UX & Growth

  • Drove 16%+ conversion funnel lift through systematic UX optimization and multivariate testing.
  • Reduced critical booking drop-offs by 23% across flight search, passenger, and checkout flows.
  • Increased overall booking performance by 3% using data-driven micro-interactions.
  • Boosted mobile app installs by 70% and managed experiences for 22,000+ daily active users.

🧪 Experimentation & Accessibility

  • Led enterprise experimentation running 1200+ A/B tests across web and apps.
  • Built proprietary in-house A/B testing launchpad delivering ~$200,000 annual cost savings.
  • Established enterprise WCAG A & AA accessibility compliance across all high-traffic customer paths.
  • Improved delivery velocity by 90% via standardized Scrum, design systems, and dev hand-offs.
35+ Professionals Led 1200+ A/B Tests 16%+ Funnel Improvement 23% Drop-Off Reduction ~$200K Saved/Year WCAG A & AA Compliance 90% Velocity Increase
Core Competencies

How I Work: The Capability Ecosystem

A battle-tested methodology connecting deep user research with commercial discipline, agile delivery, and cross-functional leadership.

🎯

Product Strategy

Aligning customer needs with business revenue models. Defining multi-year product roadmaps, plug-and-play SaaS architectures, and feature prioritization matrices.

  • Product Roadmapping
  • Enterprise Modular SaaS
  • Marketplace Dynamics
  • Feature Prioritization
  • Commercial Monetization
🎨

Experience & UX

Human-centered interaction design grounded in behavioral psychology, extensive usability testing, and accessible multi-platform design systems.

  • Customer Journey Mapping
  • Design Systems & Tokens
  • WCAG A & AA Accessibility
  • Information Architecture
  • Usability Testing & Audits
📊

Growth & CRO

Transforming raw behavioral analytics into high-impact conversion funnels. Scaling high-velocity experimentation programs with statistical rigor.

  • 1200+ A/B Tests
  • Conversion Rate Optimization
  • Funnel Leakage Remediation
  • Behavioral Analytics
  • Proprietary Tooling
🤝

Leadership

Building autonomous, motivated teams. Managing 12+ stakeholder groups, establishing psychological safety, and coaching emerging leaders.

  • 35+ Team Management
  • 100+ Mentees Coached
  • Executive Alignment
  • Hiring & Talent Scaling
  • Culture Transformation
⚙️

Agile Delivery

Streamlining the fuzzy front-end of design into predictable engineering pipelines. Eliminating rework through clear developer hand-offs.

  • Certified Scrum PO (CSPO)
  • Dev Hand-Off Frameworks
  • 90% Velocity Optimization
  • 90-Day Mentoring Models
  • Cross-Functional Cadence
Interactive Creative Asset

End-to-End Career Journey: Travel Platform Architecture

Explore the complete 10-touchpoint booking funnel and cross-functional execution engine designed and scaled across CheapOair, OneTravel, and Fareportal global ecosystems.

End-to-End Career Journey & Growth Visualizer HIGH-RESOLUTION PAN & ZOOM
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Anish Kumar A.S. — End-to-End Career Journey & Growth visual map detailing CheapOair, OneTravel, 10-step conversion funnel, and 6 cross-functional pillars
🖱️ Drag to pan • 🔍 Scroll or click buttons to zoom
The 10-Touchpoint Booking Architecture

Complete User Journey Deconstructed

From initial discovery to repeat traveler loyalty: the critical conversion funnels designed and tested by Anish's teams.

STAGE 01

Discover

Inspire & Attract: Landing pages, seasonal campaigns, SEO entry, cross-product discovery.
STAGE 02

Search

Turn Intent to Options: Auto-suggest, date pickers, recent searches, optimized inputs.
STAGE 03

Flight List

Find the Right Fit: Dynamic filtering, price vs duration sorting, fare matrix, best value badges.
STAGE 04

Flight Review

Build Confidence: Transparent baggage rules, ancillary upgrades, seat add-ons, trust cues.
STAGE 05

Passenger Info

Make It Simple: Zero-friction validation, saved traveler profiles, clear pricing summary.
STAGE 06

Payment Page

Successful Purchase: Multi-currency, Apple Pay, PayPal, smart credit card decline recovery.
STAGE 07

Confirmation

Reassure & Engage: Instant PNR presentation, next steps, loyalty rewards enrollment.
STAGE 08

Post-Book Upsell

Drive Value: Hotel bundles, car rentals, SIM cards, upgraded seats (4.7x ancillary growth).
STAGE 09

Protection Plans

Confidence & Security: Medical protection, flight rescheduling flexibility, baggage insurance.
STAGE 10

Upcoming Trips

Relax & Repeat: Mobile app check-in, real-time gate alerts, itinerary sync, lifetime engagement.
The 6 Pillars of Cross-Functional Execution

How the Ecosystem Was Built

🔬 1. UX & Research
  • User research & quantitative web analytics
  • Customer journey mapping & empathy interviews
  • Information architecture & user flow definition
  • Data-informed experience decisions
📐 2. Design & Execution
  • Wireframing & rapid prototype validation
  • Responsive UI across Desktop, mWeb & Apps
  • Design system & component evolution
  • Strict WCAG A & AA accessibility compliance
📈 3. Growth & Optimization
  • Comprehensive CRO strategy across key funnels
  • A/B test ideation, hypothesis & statistical analysis
  • Targeted drop-off identification & recovery
  • Ancillary attach-rate acceleration (4.7x lift)
🧭 4. Product Strategy
  • Feature prioritization & business-user alignment
  • Product roadmap definition with engineering
  • Monetization & new experience discovery
  • Competitive benchmarking & market trends
🔄 5. Retention & Lifecycle
  • Automated email, push & web-push journeys
  • App adoption campaigns (+70% installs)
  • Price drop alerts & travel reminders
  • Post-trip loyalty and repeat booking loops
⚡ 6. Cross-Functional Leadership
  • 12+ department alignment (Tech, BI, Marketing, Legal)
  • Consensus building with 20+ executive stakeholders
  • Agile / Scrum delivery frameworks
  • Problem definition → Strategy → Execution → Scale
Verified Credentials

Credentials & Learning: A Coherent Journey

A unified, non-redundant record merging formal university education, executive certifications, and continuous professional mastery.

Continuous Learning Progression
01
Computer Applications
BCA • MCU (2002-2005)
02
Business Administration
PGDBA • IMT Ghaziabad (2018-2019)
03
Usability & UX Analysis
CUA (HFI) • Design Incubator • IxDF
04
Design Thinking & Product
Harvard Business School • UVA Darden
05
Executive Leadership
Franklin Covey • Pegasus

Design Thinking and Innovation

EXECUTIVE
🏛️ Harvard Business School
Advanced certification focusing on structured human-centered innovation, creative problem framing, and strategic business model experimentation.
Design Thinking Strategic Innovation Customer Empathy Prototyping
+ View Competencies

Digital Product Management: Fundamentals

PRODUCT
🏛️ Darden School of Business, University of Virginia
Rigorous curriculum covering digital product lifecycles, user behavior analysis, product metrics, and managing products through agile continuous delivery.
Product Lifecycle Roadmapping Agile Delivery Go-to-Market
+ View Competencies

Design Thinking for Innovation

STRATEGY
🏛️ Darden School of Business, University of Virginia
Specialized program on creative value proposition formulation, business viability testing, and organizational transformation.
Value Proposition Strategic Ideation Business Transformation
+ View Competencies

Certified Usability Analyst (CUA)

UX RESEARCH
🌐 Human Factors International (HFI)
Global gold-standard certification in user-centered design, cognitive psychology principles, usability testing, and institutional UX benchmarking.
Cognitive Ergonomics Usability Benchmarking Interaction Architecture
+ View Competencies

Certified Scrum Product Owner (CSPO)

AGILE
⚡ Scrum Alliance
Certified mastery in backlog management, sprint prioritization, stakeholder consensus building, and value-driven agile product releases.
Backlog Grooming Scrum Framework Release Planning Velocity Optimization
+ View Competencies

Certified UX Designer

DESIGN
📐 Design Incubator
Comprehensive professional certification in digital product user experience, user journeys, interaction patterns, and design systems.
Wireframing Interaction Systems UI Patterns
+ View Competencies

Interaction Design Foundation Certifications

METHODOLOGIES
📚 Interaction Design Foundation (IxDF)
Series of specialized interaction design and user experience research certifications covering design patterns, accessibility, and heuristics.
Design Heuristics UX Research Affordances & Feedback
+ View Competencies

Executive Leadership Development

LEADERSHIP
🌟 Franklin Covey & Pegasus (League of Leaders)
Executive leadership workshops focused on organizational effectiveness, team empowerment, high-trust team dynamics, and cross-functional influence.
Strategic Influence Team Empowerment Executive Communication
+ View Competencies

Post Graduate Diploma in Business Administration (PGDBA)

DEGREE (2018–2019)
🎓 Institute of Management and Technology (IMT), Ghaziabad
Post-graduate business administration grounding focusing on strategic management, business economics, organizational behavior, and commercial operations.
Strategic Management Business Economics Corporate Strategy
+ View Competencies

Bachelor of Computer Applications (BCA)

DEGREE (2002–2005)
🎓 Makhan Lal Chaturvedi University, Madhya Pradesh
Undergraduate foundation in software engineering, database architectures, algorithmic reasoning, and full-stack software application design.
Software Architecture Data Structures Computer Science
+ View Competencies
Institutional Impact

Achievements & Awards: Lasting Value

Recognitions earned through cultural shifts, proprietary tool creation, and sustained organizational excellence.

💰

Proprietary Testing Platform

Architected and shipped Fareportal's in-house experimentation launchpad, decoupling the organization from high recurring vendor SaaS licensing fees and saving ~$200,000 annually while giving engineering teams deeper customization.

♿

Enterprise WCAG Accessibility

Transformed accessibility from an afterthought into a permanent institutional standard. Led WCAG A & AA compliance across all high-traffic customer booking journeys, expanding travel accessibility for thousands of differently-abled travelers.

🏆

Employee of the Year & Best Performer

Received multiple prestigious organization-wide awards including Best Employee of the Year and Best Performer in recognition of strategic vision, cross-departmental influence, and unmatched dedication to customer experience.

Initiate Contact

Let's Build What's Next

Open for executive product leadership, strategic advisory, advisory board roles, and transformative enterprise ventures.

anishkumar.as@gmail.com LinkedIn Profile ↗ +91-9899204461 WhatsApp: +91-9899204461
Formal Verification & Creative Downloads
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📍 Greater Noida, India (Open to Global & Hybrid)
💼 Available for Board, Advisory & C-Suite